Mars Wrigley partnered with us to strengthen their penetration in Uganda’s door-to-door retail market through an agile, motorbike-driven last mile distribution model. Since 2022, we’ve been supporting this high-efficiency system designed to reach thousands of micro-retailers daily, helping the brand reduce stockouts and maximize route-to-market coverage.

Our field team executes over 50 customer visits per rep per day, enabling rapid bulk-breaking, order delivery, and restocking. Each sales rep also handles shop branding through posters, danglers, washlines, and point-of-sale visuals to reinforce the confectionery brand message. The approach blends mobility, speed, and targeted retail support—maximizing the reach of products like Big G, PK, Mars bars, and other Wrigley confectioneries.

Through this structured distribution model, Mars Wrigley has significantly reduced out-of-stock incidents and increased numeric distribution across informal retail. The project has proven to be a transformative route-to-market strategy, delivering high availability and improved brand engagement among small retailers.