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Dembe Trading Modern Trade Merchandising & Sales Support

Dembe Trading Enterprises engaged us to support the visibility and sales performance of their extensive FMCG portfolio within modern trade supermarkets. Our mandate was to strengthen shelf presence, improve stock turnover, and create stronger relationships with store management teams to boost compliance and share of shelf. This partnership has been active since 2020, supporting consistent FMCG growth.

 

Our merchandising teams focused on executing FIFO compliance, reinforcing trade offers, generating orders, and maintaining visual presentation standards across key outlets. They acted as the direct link between brand managers and store operators, ensuring smoother product flow from warehouse to shelf. This included handling restocks, correcting misplaced items, removing damaged goods, and updating POS materials. 

 

By maintaining a daily on-ground presence, we’ve delivered dependable trade coverage, fewer stockouts, stronger visibility, and improved sales performance for Dembe’s brands. This continuous engagement has allowed Dembe to maintain competitive shelf positioning in an aggressive retail environment.

client : Dembe Trading Enterprises Ltd
completed date: Ongoing (2020 – Present)
location : Hypermarkets & Supermarkets Nationwide

Project requirement

  1. Daily merchandising support in major retail outlets.

  2. Shelf rotation, replenishment, and order generation.

  3. Compliance with FIFO and pricing requirements.

  4. Communication of ongoing trade offers.

  5. Improved retail relationships and visibility consistency.

The Topnotch Solution

We established a dedicated modern trade merchandising team trained to handle Dembe’s large FMCG portfolio. Our team performed routine shelf checks, ensured accurate POS placement, generated orders, and communicated promotions. By integrating structured reporting and consistent field presence, we kept Dembe’s products highly visible, compliant, and well-stocked.

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