Danone Nutricia partnered with us to strengthen their visibility, numeric distribution, and sales performance across hypermarkets, supermarkets, and convenience stores. Since 2019, we have deployed dedicated teams across Uganda’s modern trade channel to preserve the brand’s premium positioning in the nutritional product category. Our focus was to ensure that every store reflected the global standards associated with Danone’s image.

Our merchandising executives conducted rigorous product listing, shelf management, and placement optimization across all outlets. They monitored stock levels, executed FIFO (First-In First-Out) practices, enforced price compliance, and improved POS placement. This structure not only maintained availability but also made Danone products consistently easy for customers to find and trust. Regular market intelligence allowed us to identify supply gaps, competitor activity, and shopper insights.